The practical starting point
A comparison of competing or substitute services can help identify unanswered customer questions. Look at the task each service supports, the information it provides and any constraints it declares. Do not copy its photographs, text or identity into your own offer.
A workable next step
Create a small comparison table with a date and source for each observation. Keep facts distinct from your interpretation of strengths and gaps. Include non-digital workarounds if customers use them. The purpose is to understand the choice a reader faces, not to invent superiority claims that your own product has not demonstrated.
Keep in your notes
- Compare actual tasks.
- Date your observations.
- Keep interpretation separate.