The practical starting point
A digital offer should answer a problem someone actually encounters. Write down the person, situation and current workaround before deciding on a feature list. A friendly conversation can reveal useful questions, but it should not automatically be presented as proof of demand.
A workable next step
Keep observations separate from assumptions. Record what a potential customer described in their own context, with appropriate consent and privacy. Identify the next question you need to answer through a small study or pilot. SBA planning material is a useful starting resource, while its administrative requirements and examples remain specific to its own context.
Keep in your notes
- Describe the real task.
- Separate observation and assumption.
- Choose the next learning question.